Transforming my hair at home with a little help, a lot of color, and some fun! Watch as I go from mixing to the final reveal – diy hair dye edition! 💇‍♀️✨ New look, new vibes! #HairTransformation #DI ...

Ulta, which stocks drugstore beauty brands like Maybelline as well as high-end brands, has had in-store hair salons since its ...

Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead ...

Beauty bars, robot-applied eyelashes and 18th-century VR chateaus: beauty departments of major department store chains have ...