NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly coloured ...

Anta didn't build a brand — it built a portfolio. Here's why that strategy is eating Western sportswear alive.

One of the biggest opportunities in marketing remains largely untapped.

Demand for premium athletic apparel, footwear and equipment is boosting the growth of sportswear and sporting goods ...

If you have tuned into the 2026 World Cup, you have likely noticed a striking visual trend across the pitches: an ...

Apparel brands play a significant role in college football in regard to both recruiting and operations. Not only do these companies provide revenue ...

Penn State becomes one of adidas' "top partners" in the college space with new 10-year deal.

Harry Kane does not have the commercial profile that some of his peers enjoy Richard Baker/In Pictures via By the end of ...

Naomi Osaka showcases her cultural heritage at Wimbledon with a kimono, signaling her evolution from athlete to cultural icon ...

The Tennessee Volunteers switch from Nike to adidas this week. | Angelina Alcantar/News Sentinel / USA TODAY NETWORK via Imagn Images From the FIFA World Cup to MLB's celebration of America's 250th ...

Executives from Asics, Brooks, Merrell and Saucony sound off on the hot topics during Paris men's fashion week.

Her Berlin photo call look delivered a more elevated take on athletic dressing.