NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly coloured ...

Anta didn't build a brand — it built a portfolio. Here's why that strategy is eating Western sportswear alive.

One of the biggest opportunities in marketing remains largely untapped.

Demand for premium athletic apparel, footwear and equipment is boosting the growth of sportswear and sporting goods ...

If you have tuned into the 2026 World Cup, you have likely noticed a striking visual trend across the pitches: an ...

Apparel brands play a significant role in college football in regard to both recruiting and operations. Not only do these companies provide revenue ...

Penn State becomes one of adidas' "top partners" in the college space with new 10-year deal.

Harry Kane does not have the commercial profile that some of his peers enjoy Richard Baker/In Pictures via By the end of ...

Naomi Osaka showcases her cultural heritage at Wimbledon with a kimono, signaling her evolution from athlete to cultural icon ...

Executives from Asics, Brooks, Merrell and Saucony sound off on the hot topics during Paris men's fashion week.

The list is dominated by luxury brands.

For the next decade, the University of Tennessee’s official apparel provider will be adidas, and the brand is already working ...