Apparel brands play a significant role in college football in regard to both recruiting and operations. Not only do these companies provide revenue ...

In the high-stakes arena of athletic apparel, the battle for consumer loyalty has moved beyond the gym floor and into the laboratory. In 2026, the industry's "Gold Standard" is no longer defined ...

"Hearst Magazines and AOL may earn commission or revenue on some items through these links." Swooshes and stripes will always have their place in the grand pantheon of athletic gear. That’s a given.

The quiet rise of Russell Henley is giving Dunning Golf an unexpected boost at this year's U.S. Open at Shinnecock Hills. The post A quiet apparel brand has an unexpected top-5 presence at the US Open ...

When Adidas bought Runtastic for $240 million in 2015, the fitness giant was pretty obviously playing catchup. The company had just watched Under Armour, a relative upstart in the sports apparel world ...