ASICS has launched the Novablast 6 running shoe, introducing updated cushioning and design features aimed at improving comfort and performance for daily training runs. The sixth-generation model ...

ASICS is offering major summer discounts on running shoes for all ages, with prices from $40 and additional perks for members.

Asics will spin off Onitsuka Tiger, the 77-year-old Japanese shoe brand that’s enjoyed a resurgence in popularity amid a tourism boom and growing global demand for retro sneakers. Asics said its board ...

Editor’s note, June 9, 2026: Our top-rated stability trainer, the Asics Gel-Kayano, is currently 24% off and selling out fast! Before “cloud” was associated with On’s trainers and Phil Knight ...

Asics is on one hell of a run. At the 2026 Boston Marathon, John Korir wore a prototype of the MetaSpeed Sky to set a new course record. Even more impressive: seven out of the top 10 men and women ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and shoe tech. Asics took a step forward in redesigning one of the brand’s ...

Gel cushioning is still a hallmark of many Asics running shoes, but when the first Novablast was introduced in 2020 the tech was being used in all footwear catering to the sport. A new Gel-less wave ...

ASICS has announced the Novablast 6, the latest version of its much-loved daily running shoe. The Novablast line has always been about bounce, comfort, and that slightly (?) exaggerated ...

The ASICS Novablast 5 features FF BLAST MAX cushioning and a trampoline-inspired outsole designed for a softer, more responsive ride. The NOVABLAST 5 is built around ASICS’ FF BLAST MAX cushioning, ...

ASICS has unveiled the latest version of its long-running stability franchise, the ASICS Gel-Kayano 33, introducing a new support system designed to deliver a smoother and more adaptive ride. Set to ...

*All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we will earn affiliate revenue. ASICS have slashed the price of their ...

Promotion: Japanese footwear brand ASICS has teamed up with Los Angeles studio NUOVA to create an immersive sensory installation during Milan design week, which celebrates the movement central to its ...