Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device's vapor chamber cooling ...

Apple has officially rebranded Search Ads as “Apple Ads,” reflecting the expanding scope of Apple’s advertising business, according to 9to5Mac. “When Apple Search Ads launched in 2016, we offered a ...

Apple has experienced yet another advertising fumble, but good luck finding any evidence of it. This week, Apple posted and abruptly deleted a 7-minute ad on YouTube titled "Convince Your Parents to ...

Apple recently graced us with the highly anticipated iPhone 17 lineup, including the ultra-sleek iPhone Air. As the name suggests, the Air is Apple's lightest model, so skinny in fact that it takes ...

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

Apple dropped the "Search" from Search Ads and rebranded its advertising business to Apple Ads to better represent its expanding ad placements across the App Store. Similar to other ads businesses ...

Apple TV stays premium and ad-free for now; Apple won't rule out ads forever. Apple TV is $12.99/mo - already cheaper than some rivals; an ad tier could cut the price to $6-$7. Apple still treats ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

KitKat has dropped a sneaky spoof of Apple's new iPhone 17 promo, celebrating its iconic "Four Finger Pro". Cheekily mimicking the slick visuals of the latest iPhone ad, KitKat perfectly nails Apple's ...

Apple has no current plans to introduce an ad-supported version of its streaming platform, Apple TV, according to Eddy Cue, the company’s head of services. Cue said in a recent interview that ...

Apple is another kind of business. Unlike Netflix, it has a much broader-based business with its services and devices. And it is not prone to any wild swings in quarterly financial results.