Amazon India’s Creator Programs have engaged over 2 crore shoppers this year, with 1.25 lakh creators driving discovery, ...

Black Friday 2025 lands on 28 November, but early deals have already begun as global and Indian retailers roll out major ...

Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful ...

India’s festive ecommerce to hit Rs 1.2 lakh crore in 2025, up 27%. GST cuts, tech innovation, and Tier-II city buyers drive record online shopping boom.

India is embracing shopping from friends and favourite personalities. Creators are now unofficial personal shoppers, ...

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, ...

Amazon India and Flipkart are refining product listings to enhance visibility on AI chatbots like ChatGPT, improving product discovery and comparison.