Cristian Roldan’s first taste of footballing fame came when he starred in an adidas World Cup ad in 2005, reprising that role ...

The seemingly simple soccer cleat has progressed from a chunky leather work boot worn in factories, to a marvel of modern ...

The 2026 World Cup features an intense rivalry between Adidas and Nike. Adidas holds an edge in soccer while Nike aims to connect across a wider cultural landscape.

The spot’s meta narrative, which follows the players as they shoot a commercial on a soundstage and start dribbling through other film and television sets, generated a more positive reception among ...

Lionel Messi, Trinity Rodman, Patrick Mahomes, and more headline the DICK's Sporting Goods and Adidas campaign, turning the spotlight on possibility.

On Monday morning, legendary striker Sam Kerr’s return to Gotham FC became official. By the afternoon, fans could already order her new jersey, Gotham’s third kit inspired by the Statue of Liberty, ...

Tech companies, Zlatan, Fox Sports and the Beckham boys all make the list.

Why not transform the landmark Science World museum in downtown Vancouver, the geodesic dome-topped building not far from BC ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

The National Women’s Soccer League (NWSL) has introduced a new footwear sponsorship framework, requiring any cleat maker other than the league’s official outfitter, Nike, to pay for their cleat ...

As the World Cup brand battle heats up, sportswear giant Adidas (ADSGn.DE), opens new tab appears to be getting a bigger ...