A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

One sore point for Curry was the attempt last year to recruit Caitlin Clark to join his brand, according to people familiar ...

Explore Stephen Curry's involvement in Under Armour's recruitment of Caitlin Clark and the consequences of the missed opportunity.

Kendrick Perkins believes that Steph Curry is "in his feelings" over how negotiations with Under Armour went down.

With more than 30,000 players, 2025 MLS NEXT Fest kicks off on December 4 and will mark the largest youth soccer scouting and talent identification event in the United States. MLS NEXT Fest is the ...

Here are the most notable updates from Dannen regarding renovations at Memorial Stadium and the Devaney Center, some ...

Steph Curry has decided to split from Under Armour, the brand that chose him specifically and that he helped grow ...

That’s the everyday magic happening at Plato’s Closet in South Portland, Maine. Located in a bustling shopping center at 333 Clarks Pond Parkway, this treasure trove of second-hand style has become ...

Eberechi Eze scored one of the greatest hat-tricks in Arsenal history to win the north London derby and send us six points ...

Ebere, a lifelong Gooner to boot, has now entered an exclusive club of north London derby heroes, who have hit hat-tricks in ...

Paralympic champion Ezra Frech has signed with UTA for global representation, Deadline can report exclusively.

Should it go off as scheduled, the Players Era Festival will be, by far, the biggest regular-season event in the sport's ...