A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

The Adidas early Black Friday deals include sneakers for up to 54 percent off. Shop popular styles like Jennifer Aniston-worn ...

The Adidas Dame X "Zero Metallic" drops to $36 with discount code. Lightweight textile upper, Lightstrike cushioning. Get ...

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

Golden State Warriors star Steph Curry will soon be a brand free agent as he separates his Curry Brand from Under Armour next ...

Curry's basketball greatness helped Under Armour's growth. Sneakerheads now wait to see what's next with the new free agent, ...

adidas Basketball unveils the Anthony Edwards 2 “Core Black,” the latest colorway in the star’s second signature line. Sleek and stripped down, the “Core Black” edition is designed for players ready ...

A Chicago youth basketball coach has been arrested on child pornography charges, accused of convincing a teenager to send him ...