The Adidas Dame X "Zero Metallic" drops to $36 with discount code. Lightweight textile upper, Lightstrike cushioning. Get ...

The newly revealed shopping even is a showcase of everything Adidas does well, from streetwear icons to training essentials to membership-only drops.

For all his mind-boggling exploits on the court, the Warriors star’s signature kicks were always largely anonymous. Now, he ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

Bryant's then-Lakers teammate Nick Young recalled that after the final buzzer, he asked the freshly retired star to sign his sneakers. Instead, Bryant grabbed the shoes and flung them across the room ...

Pharell Williams’ partnership with adidas is making waves as the collaborative “Jellyfish” footwear has been named “Shoe of ...

Reebok might be the new home for the Steph Curry shoe as the Warriors star was seen wearing Shaquille O'Neal's Reebok ...

Best known for its slip-on shoes, the footwear retailer has moved decidedly into everything from golf to basketball in its ...

Steph Curry is leaving Under Armour in 2026, making the Warriors star the top sneaker free agent. Here are seven realistic ...

Under Armour's decade-long bet unravels as Nike, Adidas and rising challengers circle the NBA superstar's rare free?agency ...

In today's edition of the Sun Devils Insider Podcast, we take a look at the week that the men's basketball program will be spending in Hawaii. To liste ...

Laker legend Kareem Abdul-Jabbar gives a boost to the Inside the Outdoors program and donates new Adidas shoes and backpacks.