Adidas has released "LA PREPARACÍON AMERICANA", a short film capturing world football stars exploring unconventional ways to ...

Gerry Farrell reflects on a lunch with Dan Wieden, Nike’s clashes with Adidas, and the suspicion that the Portland brand is ...

Adidas has appointed Patrick Nava, who joined the company in 2019 after tenures at McKinsey and Gap, as general manager of ...

The kit design game is an ever-evolving one, and it’s a big part of the ongoing brand war that dominates the marketing for ...

Adidas and specialty run store franchisor Fleet Feet are joining forces to inspire runners through community-driven events ...

If you're a big Adi fan, but don't want to spend a fortune, then bag your next PB with these cheaper alternatives ...

Celtra, trusted by global leaders like Nike, Spotify, Lyft, Unilever, and adidas, wins the 2025 Netty Award for Best ...

Rupert Campbell arrived at the brand in March and now takes on new responsibilities, following the promotion of former brand chief Terence Reilly.

Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech. But he was also in town to announce adidas’ second “Team Mahomes‘ class of ...

Rupert Campbell, a ten-year Adidas North America veteran who joined Crocs this past March, was named Hey Dude brand president ...

A look at LeBron, Ronaldo, Messi, and the billion dollar athlete deals that reshaped global sports marketing and brand power.

From media training to personal branding, Andrea Brown is redefining what support looks like for athletes who’ve been shut ...