Thirty years in the making, Adidas launched its World Cup campaign featuring Timothée Chalamet, Lionel Messi, and a trio of ...

Add Yahoo as a preferred source to see more of our stories on Google. Adidas has apologized for “any upset or distress caused,” after releasing an ad campaign for some retro sneakers based on a model ...

The days of headline sponsorship being the ticket to sales are over, instead brands that have boxed clever have dominated the ...

With about a month to go before the World Cup kicks off in the United States, Mexico, and Canada, the German giant has dedicated an ad to it, and the result is simply astonishing. That alone would ...

The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll be seeing all summer long.

Tell me if you’ve heard this one before: A big-budget blockbuster World Cup ad from a footwear giant features a laundry list of star players, celebrities, and a storyline that revolves around a big ...

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

"There's a risk that people could be misled." ...