Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies ...

YouTube said Wednesday it will roll out new genre-based subscription plans for YouTube TV in the US early next year, underscoring the platform’s growing clout in the American pay-TV market and its ...

(Corrects to remove reference to number of subscribers in paragraph 5) Dec 10 (Reuters) - YouTube said on Wednesday it will roll out new genre-based subscription plans for YouTube TV in the U.S. early ...

As part of the agreement, Nielsen will continue to receive support for offerings like Big Data + Panel while Roku gains ...

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

The measurement giant has strenuously denied the allegations, calling the report about its Big Data + Panel offering ...

Today, Nielsen, a global leader in audience measurement, data, and analytics, and Roku, a leading TV streaming platform*, ...

"New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite," Nielsen proclaimed this morning, making me wonder what a "measurement suite" actually is. I've got the in-tabs to ...

Nielsen and Roku have announced an expansion to their strategic partnership. Building on years of collaboration, this next ...

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The NBA has seen mixed success with the 2025 relaunch of NBA TV. While viewership for live games is on par with previous years, viewership for studio programming has declined immensely since last year ...

Horizon Media and Nielsen, a global provider of audience measurement, data and marketing intelligence, are expanding advanced audience and ID matching capabilities within blu, Horizon’s proprietary AI ...