Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...

Snap reported a wider loss and missed adjusted earnings estimates as it deal with an ad platform glitch. The operator of the Snapchat social media site said the ad problem led to some sales clearing ...

Meta is facing a reckoning over how much of its business depends on advertising that looks legitimate but leads users into fraud, financial loss, and medical harm. Internal documents, regulatory ...

Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...

In her latest column, mobile expert Peggy Anne Salz looks at what publishers need to do to turn ad quality into tangible results... Whether ads are deceptive, disruptive or degrade the user experience ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. The company formerly known as Twitter has a well-known advertising problem: It is owned by Elon Musk, ...

Some advertisers have reported that their ads have been disapproved by the platform as a result of the ongoing issue. Google Ads has confirmed it is experiencing a technical issue impacting a ...

“Other” is the natural enemy of any marketer pursuing a unified standard of transparency across premium video advertising. On every major video platform, the media seller knows the full details of an ...

<BLOCKQUOTE class="ip-ubbcode-quote"><div class="ip-ubbcode-quote-title">quote:</div><div class="ip-ubbcode-quote-content">Yes, the advertising-funded media have to ...