Starbucks made some major changes to its long-standing loyalty program last month. The coffee chain is already seeing early signs that the revamp is helping attract value-minded customers. The company ...

Starbucks customers who love collecting the company’s loyalty rewards stars for each dollar they spend are in for a change this morning. America’s No. 1 coffee chain is launching its revamped rewards ...

Starbucks is growing its corporate footprint and plans to open a new office in the South later this year. The Seattle-based coffee company will establish an office in Nashville, Tennessee, as part of ...

Starbucks Rewards will reinstitute tiers as part of the company's bid to encourage customers to visit more frequently. The coffee chain made the announcement at its investor day. In 2019, the company ...

‘Tis the season for Starbucks red cups. The day to get your free, reusable cup has arrived, and customers will have to act fast. On Thursday, Nov. 13, the coffee giant will be giving out the 2025 ...

Starbucks launched its 2025 holiday menu, holiday cups, "bearista" cup and Hello Kitty collection on Thursday, Nov. 6. Most of Starbucks' holiday fan favorites have returned, but some won't make an ...

Starbucks announced that it would close about 1% of its stores in its latest move under CEO Brian Niccol's Back to Starbucks transformation strategy in a message to employees on Sept. 25. The company ...

The days of a Starbucks on every corner seem to be coming to an end. For years, Starbucks staked its reputation on its ability to expand relentlessly in cities and suburbs. Comedian Lewis Black even ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

Starbucks customers may soon notice some changes when they go pick up their favorite morning beverage – a redesigned coffeehouse. The coffee chain announced on Sept. 5 that by the end of 2026, more ...

Starbucks' "secret" menu is no longer hidden from the public. The coffee chain on Monday introduced previously hidden offerings for Starbucks rewards members in its mobile app. The menu allows ...