The use of FOMO has been a reliable cornerstone for marketers to permeate and tap into something very primitive inside the ...

Samhita Bhatkar, Founder and Creative Director at Multia shares insights on the agency’s evolution from a design branch to a ...

Abhishek will represent Ramraj Cotton in the upcoming television commercials, posters, and a comprehensive marketing campaign ...

Tanuj Khanna argues that advertising should reflect the evolving, multifaceted nature of masculinity by moving beyond ...

Coca-Cola’s first AI-generated Christmas ad has sparked criticism for being "soulless" and sidelining Santa Claus. Viewers ...

One of the most anticipated and essential days–International Men’s Day–is all set to witness narratives and campaigns that ...

Mitul Shah suggests Indian brands to tackle men’s mental health head-on, encouraging them to shift from traditional ...

Brands have been using Monday blues as a way to connect with audiences, blending humor and relatability to make the start of ...

As the first wellness ambassador, David Warner will spearhead a new challenge for Quick Vitals by encouraging consumers to ...

The feature mirrors one launched by Bluesky last year. With Bluesky's user base expanding, Threads faces increasing ...

Elon Musk’s social media platform, X, has filed a lawsuit to challenge a California law designed to limit AI-generated ...

Ahead of International Men’s Day, creative men of the advertising industry reflect on how far we’ve come and how far we still need to go. They highlight the stereotypes that persist and make a ...