‘Waiting for something that never seems to happen’: the toll long pitches are taking on agencies
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The two brands comprise a longstanding supporter of the sport and one new to it. by Beau Jackson ...
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That format is played out, with the likes of The Last Dance and F1: Drive to Survive showing sports docs can be gripping ...
The retail media landscape is at an inflexion point and AI is bringing both opportunities and challenges for brands. A common ...
Speaking with Outernet chief executive officer, Philip O’Ferrall, alongside chief marketing officer Jess Dracup-Holland, ...
Gideon Spanier, UK editor-in-chief of Campaign, hosts the podcast, alongside Maisie McCabe, editor of Campaign UK, Nikita ...
Alongside that disconnect is the traditional agency billing model – paying for time and volume, even though these are not ...
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As brands emerged from the pandemic, there was a temptation to move fast and think short-term. Now, however, many have hit a performance plateau, as Tom Roach, vice president of brand strategy at ...
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