From ParentVerse, RedBus, ITC, GM Modular to Godrej Vikhroli Cucina, this year’s festive campaigns span family dynamics, public empathy, satire and product storytelling, signalling a more grounded, ...

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.

Access limited free articles a month after free, fast registration.

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the ...

WPP will handle creative and production for all brands apart from Neutrogena, and Publicis will lead media, commerce, ...

The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

Though he changed the name a long time ago, a new collaboration with Mercedes-Benz has him returning to his festive roots ...

Darren Woolley unwraps his wishes for 2026 — more time, more magic, more safety, and a future where humans shine brighter than ever.

India’s market concentration amplifies this. When a 65% player stumbles, the system wobbles. Regulators reassign slots, cap ...