As AI hype fades, B2B companies are embedding intelligence into commerce systems to fix broken workflows and unlock real ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. B2B marketers are well aware that their buyers have shifted their behavior online. The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...

B2B buyers are evolving their journeys — and moving the cheese along with them. Brands are cracking the code on the B2B buying process. ABM, RevOps, intent, AI, PLG, and a whole lot of technology is ...

B2B disruption earns its power through trust. Bold ideas that reflect your brand’s essence and connect with your audience ...

The sheer number of decision-makers involved in many B2B purchases can slow sales to a never-ending repeat of one-step-forward-two-steps-back. The B2B buying journey is nothing like most consumer ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

B2B buyers have changed - but has sales and marketing kept up? I believe the answer is no - and an AI hail mary isn't going to fix this. There's a better way to engage informed buyers. For the first ...

The shift to subscription (SaaSy) software, which puts the focus on long-term customer results. That puts pressure on software vendors to continually earn their value - well past go-live. The ...

With access to the Buyer Portal source code, enterprise B2B brands can achieve deeper customization to create unique buyer experiences that meet industry-specific needs and solve complex workflows ...

85% of B2B marketers don’t feel that they use personas effectively so how do you harness the power of them? Market Makers share their insight. The B2B buying cycle has changed over the past three ...

The game has changed, it's time to rip up the rulebook and find a winning new formula in B2B marketing. B2B buyers today have fundamentally different expectations than they did five years ago. The ...