I shopped Target's new Roller Rabbit line. It was chaotic, but now I understand why Gen Alpha loves the pajama brand.

Roller Rabbit is known for its expensive pajamas. Target's collaboration with the brand, though, makes the high-end pieces ...
GCN

Not Target, not Walmart: Kohl’s changes everything with its own brands and surprises everyone – It could be the end for them

It has been a different period for many retailers, but Kohl’s is trying to remain steadfast. Some of the top retailers started setting themselves apart by focusing on selling their own branded ...
USA Today

Target debuts 'Baby Boutique' with premium baby gear

Target is redesigning its baby department with a new "Baby Boutique" to make shopping easier for strollers, car seats and other big-ticket items. The boutique-style concept launches in nearly 200 ...
Time

Target Introduces Six New Brands … That You Can’t Buy in Stores

Cheap chic retailer Target is renowned for brand collaborations good (the Missoni craze) and bad (the Neiman Marcus collection that no one wanted). Target’s new brand partnerships may be the most ...