Although ube (pronounced ooo-beh) has been an integral part of Filipino cuisine for at least 400 years, the vibrant root vegetable has really taken off in the past few years as a trendy ingredient in ...
With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking for generations, ube became Instagram-famous ...
Huda Beauty’s Purple Ube Easy Bake Powder is taking over social media—but does it live up to the hype? This color-correcting setting powder claims to brighten dull skin, neutralize yellow undertones, ...
Ube Market was valued at US$ 455.3 Mn in 2024 and is projected to reach US$ 943.6 Mn by 2035, expanding at a CAGR of 6.9% ...
This story was first published on June 24, 2021. With its eye-catching color and sweet-but-subtle flavor, ube has been on dessert menus everywhere over the past few years. A staple in Filipino cooking ...