INTRODUCTION: Many sales trainers suggest holding sales meetings on Tuesdays or Fridays, but your store’s reality will obviously determine the best time for your meetings. Your weekly meeting can last ...

We continue this month with our “wrong sales training” series by addressing the concept of objections. Again, we would like to start with an exaggeration because even exaggerations have some semblance ...

Objection overruled? How do you deal with that awkward moment in a conversation where the consumer says that whatever you’ve offered isn’t quite right? Knowledgeable cycle sales veteran John Styles ...

During the sales process, a prospective customer or client may be pushing back on reasons to invest in your product or service. Listening to these customer objections—regardless of what they are or ...

Forbes contributors publish independent expert analyses and insights. Skilled marketers must proactively address customer objections in their content to win sales. Employ "fearless marketing" by ...