Liverpool forward Rio Ngumoha has taken another step into global recognition after appearing alongside Lionel Messi in a new Adidas advert that highlights football’s brightest emerging talents. At ...

Riccardo Calafiori features in a new Adidas advert for the Italy national team, set in a 1950s-style diner where he appears ...

There is no denying that Minnesota Timberwolves shooting guard Anthony Edwards had the hottest hoop shoe of 2024. The adidas AE 1 (and its low-top version) has been a massive success among basketball ...

The best active sneaker campaign for an NBA player is what adidas is doing with Anthony Edwards. While they’ve taken their time developing the second edition of his signature sneaker, the AE1 has ...

When the World Cup approaches, Adidas sharpens its weapons: and this time it does so with one of the announcements that, we are convinced, will become one of the most iconic in the history of the ...

There are very few sneakers in Adidas' lineage that are as important to the brand as the Superstar, so for its latest campaign, the sportswear giant brought together its deep roster of endorsers to ...

The long wait for the 2025 NFL season is almost over. The preseason is in the rearview mirror, and the regular season kicks off next week. Adidas is getting ahead of the competition by launching a new ...

With the NFL Preseason officially underway, football is in the air and the NFL’s 106th season is right around the corner. As players deep on the depth chart hope to make final impressions in making ...

Anthony Edwards has picked up the mantle that Allen Iverson left behind. For all of Iverson’s athletic feats on the court, he was just as much talked about for his bad-boy image off of it. At just 24, ...

After the Los Angeles Lakers cruised past the Minnesota Timberwolves in Tuesday's season opener, Nike appeared to troll Timberwolves star guard Anthony Edwards on social media. When the AE1 dropped ...

Liam Gallagher hurled scathing clapback at a critic who blasted his Adidas shoot with his brother Noel. The Oasis rockers reunited to appear in the sports giant’s “Original Forever” campaign, with ...

Riccardo Calafiori features in a new Adidas advert for the Italy national team, set in a 1950s-style diner where he appears ...