In this episode of Playbook Broken we’re talking to Myriam Jessier, SEO exec at Pragm and Neurospicy, to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam ...

Two pillars of modern marketing — digital channels and personalized engagement — are falling apart and CMOs must do a radical rethink to survive, according to a new Gartner report. “The foundations ...

Every generation believes its breakthrough technology will change everything overnight. The computer. The internet. The smartphone. Today? Generative AI. Each wave begins the same way: visible ...

Microsoft is opening up Bing Chat with an API for developers and rolling out its new Bing Chat to all users who download Microsoft Edge — there’s no more waitlist. Over half a billion chats were ...

ABM is a proven marketing approach that has been a viable option for targeting B2B brands (and their purchasing committees) for decades. CTV is one of the newer marketing channels around and adoption, ...

If a picture is worth a thousand words, social media users are speaking volumes. People now share more than 3.25 billion photos a day on the world’s biggest social platforms, including Facebook, ...

Tejas Manohar, co-CEO of Hightouch, dismantles the CDP playbook and discusses the shift toward composable data architectures and AI-driven decisioning.

Everyone is talking about artificial intelligence. That’s understandable — after all, suddenly there are free (or cheap) tools readily available to create a variety of AI-generated content, including ...

Marketers in 2026 face two priorities: bring back real-world brand experiences and get ready for AI-led discovery, according to the “Signals from the Stage” report from the ANA Masters of Marketing ...

Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond a ...

Marketing analytics is a challenge in every aspect of marketing. Having the data is not enough; you also need to understand it. To meet that challenge, marketers need insights into the vast quantities ...

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with ...