AUSTIN, TEXAS – APRIL 30: The Apple logo is seen at an Apple store in the Barton Creek Square mall on April 30, 2026 in ...

Apple appears to be developing an AI-based "Support Assistant" for the Apple Support app. Signs of the feature were found in Apple code by MacRumors contributor Aaron Perris, but the Support Assistant ...

The page confirms that the feature will be a ChatGPT-like chat tool powered by generative AI, with customers able to receive generated answers to their questions about various Apple products and ...

A new phishing scam is getting a lot of attention because it uses real Apple Support tickets to trick people into giving up their accounts. Broadcom's Eric Moret shared how he nearly lost his entire ...

Apple's new AI-powered Support Assistant hasn't officially launched for everyone, but some users are able to test an early preview. In July, we learned that there was a strong likelihood that Apple ...