With Black Friday around the corner, OpenAI is upgrading ChatGPT's shopping capabilities just in time to make spending your money even easier.

OpenAI has introduced a more advanced version of its ChatGPT shopping assistant just ahead of Black Friday, adding deeper research tools, personalised recommendations and memory-based insights

OpenAI really wants to keep you inside the ChatGPT interface, and one the ways it's doing that is letting you shop inside the app. Target is the latest retailer to sign up, joining Walmart, Etsy, and Shopify ahead of next week's crucial Black Friday sales.

OpenAI is making it easier to plan out holiday shopping with ChatGPT’s latest feature called “shopping research.” Any shopping question in ChatGPT will trigger this new feature, which is rolling out to all ChatGPT users on free and paid plans on mobile and web,

OpenAI launched shopping research in ChatGPT, a tool that creates personalized buyer's guides. Available to all logged-in users.