Apple has published a new ad for the iPhone 17 Pro on its YouTube channel, highlighting the device's vapor chamber cooling and A19 Pro chip. Titled "Peak Performance," the minute-long ad opens with a man running through an arid desert landscape when storm clouds coalesce above him.

Apple’s next major iPhone software release, iOS 26.2 is coming soon. The latest reports give us a clearer idea of exactly when and exactly what will be in it. It could include a change that Apple has never introduced before: the unprecedented capability to choose a voice assistant other than Siri.

Apple is culling a number of sales roles, with dozens of workers selling to enterprise, education, and governments losing their jobs.

The AirPods 4 are a great pick if you're looking for a reliable pair of earbuds, especially if you use the iOS ecosystem.

Apple has announced it will be opening an all-new store at The Shops at Blackstone Valley, an open-air shopping center in Millbury, Massachusetts, near Worcester. The store is set to open on Friday, December 12,

T-Mobile’s decision to end its yearslong promotion comes after Apple’s streaming platform raised its subscription price from $9.99 per month to $12.99 per month in August. Customers paying for Apple TV+ through T-Mobile will automatically see their bill reflect the new $12.99 per month rate starting January 1, 2026.

Spotify already supported TuneMyMusic, a third-party tool that transfers playlists between services such as Amazon Music, Apple Music, Tidal, and YouTube Music. But now, Spotify will include a built-in import option for quick access to TuneMyMusic; no need to go to its website.

Recent reports indicated that Tim Cook might step down as Apple's CEO in a few months. However, a new reports suggests that he may continue for longer.