YouTube is targeting more live sports rights. But it's more likely to buy games in bulk if there's a clear consumer ...

At its annual Made on YouTube event this week, YouTube unveiled tons of new updates, features, and tools geared toward creators, including updates to YouTube Live, new ways to monetize, and more.

YouTube’s Watch With will let creators react live to long-form videos and keep the ad money while originals get credit ...

Many of these tools hinge on using generative AI to try out a variety of different tactics on a video to find what works best.

PARIS—Ateme HAS announced that its Ateme Encoding products & services are now included in YouTube’s Live verified encoders list, including support for SRT (Secure Reliable Transport) output as part of ...

YouTube now automatically holds back ads when live chat engagement peaks. Additionally, buying a Super Chat, Super Sticker, or virtual gift now earns you a personal, ad-free viewing window so you ...

YouTube Live Streaming Statistics: If the year 2020 can be considered the year live streaming marketed its potential to revolutionize the way we watch, the year 2025 is the year streaming on YouTube ...