Marketing mix modeling (MMM) is back in vogue. But marketers don’t always have the data they need for apples-to-apples comparisons of different media channels. Take digital audio. The lack of ...

SiriusXM is partnering with audio entertainment production studio Audio Up to develop new original scripted podcasts. The two companies have entered into a creative programming and strategic agreement ...

Advertisers don’t just place commercials across TV networks, so VideoAmp is trying to put more different types of media into the same planning methodology. The company, which has vied with Nielsen as ...

Anxiety among consumers and advertisers is challenging the satellite radio company as it gets into new digital formats, including streaming features and podcasting, Jennifer Witz told an investors ...

Polk Audio announced that it has signed a license and technology agreement with XM Satellite Radio, the nation’s leading satellite radio company, to collaborate on the development of a high ...

Sirius XM SIRI recently announced that it will exclusively broadcast the 2023 Masters Tournament on audio. From Apr 1-9, Sirius XM will broadcast throughout the Masters week. Sirius XM will cover the ...

Sirius XM Holdings (NasdaqGS:SIRI) has completed a major debt refinancing linked to its 2026 notes. The company repurchased ...

Sirius XM (NASDAQ: SIRI) has been on a wildly disappointing run for shareholders over the past five years: The stock has generated a total return of negative 59%. It has been a difficult environment ...

The agreement allows SiriusXM to have a first-look co-production option for original podcast concepts by Audio Up, the podcast production studio founded in 2020 by audio innovator Jared Gutstadt, as ...