What’s in a name?” That which we call a good, by any other name, would it be as valuable? Conceiving a trademark is much like crafting a poem – ...

Registering your trademark is the first step in protecting your brand. Learn what to do next to ensure you're handling the trademark process properly.

Trademarks are used by businesses to signal the origin of their goods or services to consumers, assuring customers of consistent quality and helping to promote the brand.The use of a trademark in ...

Arantxa Monroy of Becerril, Coca & Becerril says trademarks do not merely assert a legal right; they underpin reputation, attract investment, and create long-term enterprise value when managed ...