Why use subheadings? Is it worth spending much time to devise them? The answer to both questions is a resounding yes. Subscribe to read this story ad-free Get unlimited access to ad-free articles and ...

The subheading is an underused, simple organizational tool. It guides readers from topic to topic, and it helps authors organize their arguments into coherent sections. Authors should use them more ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Scott Baradell We all ...

We have recently adjusted our policy regarding subheadings, asking authors to use H3 subheading tags rather than bold formatting. Search optimization was a key driver of this decision. Properly ...