UPDATE: Wendy’s is setting the record straight after reports that it would introduce surge pricing, or pricing that fluctuates based on consumer demand. In a Feb. 27 statement, the fast-food chain ...

FERNDALE, Mich. (WXYZ) — Starting in 2025, the Wendy's fast food chain said it plans to test "dynamic pricing." Similar to an Uber or Lyft rides, prices on the menu ...

Wendy's is pushing back on reports that the restaurant chain will increase menu prices. Wendy's issued a statement Tuesday saying that it is investing $20 million into high-tech digital menu boards ...

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New York (CNN) — The price of a Wendy’s Frosty could soon fluctuate throughout the day as the chain looks to introduce Uber-like surge pricing on its menu. The practice, known as “dynamic pricing,” ...

PHILADELPHIA (WPVI) -- There's a big change coming to one of the biggest fast-food chains in the country. Wendy's is set to test surge pricing, so the cost of your burger would change depending on the ...

Rumors have been swirling since the new CEO of Wendy's, Kirk Tanner, took charge of the company earlier this month, stating in a press release that he was “energized by the future potential and ...

Just hours after making headlines for announcing “dynamic pricing” plans, Wendy’s is now walking things back. According to a statement released by Wendy’s late Tuesday night, the restaurant chain ...

Wendy’s is preparing to test an “Uber-style” surge-pricing model where the cost of menu items will fluctuate throughout the day based on demand — meaning a Dave’s burger will cost more during the ...

Over the past year, Wendy’s has consistently stated it has no intention of increasing prices during high-demand periods or adopting surge pricing. Instead, the company plans to experiment with dynamic ...

Wendy's has announced that it plans to roll out a dynamic pricing model as soon as next year, CEO Kirk Tanner said on an earnings call earlier this month. This means Wendy's prices would fluctuate ...