AppLovin is transforming into a pure-play software company, leveraging its AI-driven AXON platform to disrupt digital advertising beyond mobile gaming. The company’s advertising segment is the primary ...

“When viewed through the proper lens, [Chewy’s] privacy policy supports a finding that Chewy delivers advertisements based on the individual user’s interaction history.” – CAFC opinion The U.S. Court ...

Microsoft Chief Software Architect Ray Ozzie on Wednesday attempted to clarify Microsoft’s Web-based advertising and services strategy and lay a case for why buying Yahoo is integral to that plan. In ...

Microsoft search ads updates usually fly under the radar — such is life as a distant second to Google — but a late August announcement deserves attention: the launch of impression-based remarketing.

AppLovin's Q1 results were outstanding, with 40% YoY revenue growth and 81%+ EBITDA margins, driven by the scalable Ads business and AXON platform. The company's expansion into web-based advertising ...