Walmart's new "Who Knew?" campaign, starring Walton Goggins, aims to revamp its image as a digitally advanced retailer. The humorous ad highlights vast online inventory and express delivery. Its ...

Megan Cerullo is a New York-based reporter for CBS MoneyWatch covering small business, workplace, health care, consumer spending and personal finance topics. She regularly appears on CBS News 24/7 to ...

Walmart hopes customers see its next ad campaign as something more along the lines of a TV series rather than a TV commercial. “The holidays are an incredibly busy time of year for people and an ...

It's official — Walmart's Black Friday shopping event will kick off early on Monday, November 11 (in-store shopping begins November 15). The retailer recently released its much-anticipated Black ...

A billionaire Walmart heiress sparked MAGA backlash in a surprise attack against President Donald Trump days before his big birthday bash in Washington D.C. Christy Walton, 76, took out a full-page ad ...

“Gilmore Girls” characters Luke and Lorelai have reunited for the first time since 2016 … in a new Walmart ad. Scott Patterson (Luke) and Lauren Graham (Lorelai) acted in the commercial alongside Sean ...

Today’s the first day of Black Friday deals at Walmart! Walmart is dropping early Black Friday deals up to 70% off — here’s what to shop at these super-low prices Walmart has already dropped its Black ...

Walmart announced an agreement to buy Vizio today. Irvine, California-based Vizio is best known for lower-priced TVs, but its real value to Walmart is its advertising business and access to user data.

Walmart’s ad business is starting to click. The company generated $4.4 billion in global ad revenue in 2024, up 27% year-over-year, the company disclosed in its latest earnings report on Thursday.

Walmart’s advertising ambitions are growing. So it bought a TV manufacturer. On Tuesday, Walmart announced its acquisition of the smart TV maker Vizio for a grand total of $2.3 billion. Why? To boost ...

The retailer’s overall active advertiser counts grew by nearly 19% in its fiscal Q1, with strong growth from smaller and emerging brands in the U.S. Walmart extended a winning streak on the ad sales ...

Walmart Connect, the retailer’s U.S. advertising division, is expanding its overtures to marketplace sellers and non-endemic brands as part of its growth roadmap for 2024, according to a blog post by ...