Pricing isn’t just about picking a number, it’s a strategic decision that can make or break your business. Whether you’re a startup, a small business owner, or a seasoned entrepreneur, setting the ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

Business visionary Peter Drucker is known to have once said, “Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and ...

I'm a bit confused.<BR><BR>I suppose I may be wrong in all of the following, but that is why I am posting - to get some thought sorted.<BR><BR>I often hear people reason about pricing for various ...