Pocket Gamer.Biz

Unity game engine "competitive advantage" for AI ads platform Vector

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...
Morningstar

Unity Makes Ad Quality Tool Free to Help Improve Ad Experience and Player Retention

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the broad availability of its Ad Quality tool, now available as a free, standalone SDK for ...
Pocket Gamer.Biz

Unity revenue falls 25% in Q4 as engine and ads segments see declines

Unity revenue fell by 25% year-over-year to $457 million in Q4 2024 with the company blaming its “portfolio reset” for the decline. Create Solutions revenue – which includes game engine sales – ...
Seeking Alpha

Unity Software surges after Morgan Stanley says ad customers are reporting 'rapidly improving returns'

Shares of Unity Software (NYSE:U) jumped about 12% on Thursday after Morgan Stanley noted that the company's ad customers are reporting rapidly improving returns. The firm has an Overweight rating and ...

Unity's CEO Just Explained Why Google's AI Can't Replace Game Engines (And He's Right)

Unity stock is getting hammered as AI fears escalate.
Nasdaq

Unity’s New Ad Solutions Drive Stock to 52-Week High

Unity Software (NYSE: U) gave investors a reason to take notice in mid-July 2025. The company’s stock jumped over 14% to a new 52-week high. Unity’s stock price jump was powered by a trading volume of ...