This year’s edition of the race that started the backyard ultramarathon craze, the 2025 Big Dog’s Backyard Ultra, saw Sarah Perry of the U.K. set a new women’s record of 95 “yards,” totaling 395.8 ...

Oct 23 (Reuters) - Australian Phil Gore won the Big's Backyard Ultra World Championship on Thursday, the last athlete standing in a feat of pain and perseverance spanning nearly five days and 500 ...

As the countdown to the 2026 FIFA World Cup continues, beer brand Michelob Ultra is offering soccer fans a chance at what it calls the “best job in the world.” The company announced in a recent news ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. This voice experience is generated by AI. Learn more. This ...

Michelob ULTA kicked off the U.S. World Cup Match with a special event at Michelob ULTRA Pitchside Club in Santa Monica, hosted by Kevin Hart, with Ludacris and more.

Hard-core fan groups, embracing a strong nationalistic streak, have provoked pushback from soccer’s authorities at the European Championship. By Rory Smith and Christopher F. Schuetze Rory Smith ...