Also known as purple sweet potatoes or purple yams, ube is a mildly sweet and starchy tuber native to Southeast Asia. It's a staple in the Philippines and Japan, but beloved throughout—and beyond—the ...

Last December, Pantone crowned “Cloud Dancer,” a billowy shade of white, as the Color of the Year for 2026. Just a few months later, there is evidence to suggest that the go-to hue specialists may ...

For the past decade Rosalie Kline has been making ube-flavored pastries out of her kitchen in Peoria. She sells ube buchi, sesame balls filled with ube paste, ube bread, sticky ube rice cake and more.

#PizzaLunare on Instagram shows a lot of love for Universal Orlando Resort's Epic Universe pizza dish. What does ube taste like? It's been described as a sweet potato, only purple, with a slightly ...

The Philippines' purple ube is appearing internationally in coffees, ice creams, and cocktails. Its popularity is being driven by an appetite for aesthetically vibrant food and drinks on social media.

The ascent of ube has little to do with the purple yam’s taste or Filipino origins. It’s the color, flavor experts say. Credit... Supported by By Julie Creswell and Kevin Draper Two years ago when ...

That's not food coloring—it's ube. And it deserves to be on your radar for a very delicious reason. Before we get into it, just know that ube has experienced a true explosion in popularity in the past ...

Looking for a twist in your recipes? Imagine a sweet potato, but brilliantly purple – that's ube! It's a staple in Filipino cuisine, bringing a distinct taste and texture to dishes. Sweeter than your ...

In 2015, Rhea Topacio and Dennis Rogacion disrupted the European food scene with tubs of Luneta Ice Cream under their banner brand Pamana World BV. Among all the Philippine flavors of the ice cream ...