After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

We interrupt your regularly scheduled programming to dive briefly back into the nostalgic and sugar-blasted world of breakfast cereal. As we navigate the ice-cold milk river, we're met by plenty of ...

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully. Cereal-maker ...

General Mills was ahead of the curve when the company announced it was taking artificial colors out of some cereals a decade ago. Just two years after that announcement, in 2017, the artificially dyed ...

Sometimes, it's nice to eat healthy. Other times, you just want artificial flavoring in your cereal. General Mills gets that now. A year and a half after the company removed artificial colors and ...

Cinnamon Toast Crunch, Trix, and Cocoa Puffs get maximalist makeover MINNEAPOLIS--(BUSINESS WIRE)-- New LOADED cereal delivers more of favorite brands like Cinnamon Toast Crunch, Cocoa Puffs and Trix, ...

What do Trix, Cookie Crisp, Cinnamon Toast Crunch, Lucky Charms, Honey Nut Cheerios, and Reese’s Puffs have in common? A handful of things: They’re all types of breakfast cereal (duh), they’re all ...