As brands navigate the ever-evolving world of modern marketing, they're always on the hunt for fresh strategies to engage consumers and outpace the competition. Enter trendjacking: the art of syncing ...

Not every brand needs to go viral with millions of views to make an impact. Some of the most effective marketing today happens in small, focused corners of the internet. Welcome to the age of ...

Is it always green fields and butterflies when you trend jack in social media marketing in the Philippines? Social media marketing in the Philippines‘ success hinges on how updated you are with ...

Trendjacking has become the second nature to brands especially during massive cultural moments. In Singapore, concerts often feel like the Super Bowl of brand relevance, as marketers rush to stay ...

Brands often take the opportunity to market themselves by trendjacking the latest talk of the town. While in Hong Kong, brands have gone all out lately to ride on the Olympic craze with trendjacking ...

Following Nike’s ad with Colin Kaepernick and Gillette’s ad on toxic masculinity, much ink has been spilt once again on whether brands should make the bold move to comment on social trends, and if it ...

As we inch closer to 2024, the influencer marketing landscape is brimming with potential for significant shifts and innovations. Influencer marketing is an industry that’s always on the move, and ...

The authors suspect it’s that sense of the users’ self-presentation, and how they appear to “the Twitter publics” at large, that makes early trend propagators poor targets for ads. According to the ...