World Trademark Review

Registration of India’s first scent trademark establishes precedent for examination under Sections 2 and 9 of the Trademarks Act

Sumitomo Rubber Industries filed a trademark application, which was the first attempt to secure statutory protection for a scent mark before the Indian Trademarks Registry. Its registration marks a ...
World Trademark Review

Delhi High Court highlights crucial need-to-knows for registering numeral marks in India following appeal ruling

Numeral marks can be used to create strong and memorable brand identities, seen with successful brands like 7-Eleven or 5 Star. On 25 April 2025 the Delhi High Court affirmed the enforceability of ...
The Telegraph

IHCL secures trademark registration for ‘Taj’ sonic sound, a first for India’s hospitality sector

Tata Group-owned Indian Hotels Company (IHCL) on Monday announced that it has secured trademark registration for the ‘Taj’ sonic sound, marking the first sound mark registration for a brand in India’s ...
JD Supra

High Court of Delhi holds that acquired distinctiveness is necessary for obtaining registration of a shape mark

In today’s age, the importance of brands (and in turn trademarks) cannot be undermined. It is through brands that businesses (be it domestic or international) are able to thrive and flourish in ...