Jason Robert Keef clutches a baby doll, contorting his face into a series of expressions: shock, then excitement and finally bemusement. He pauses for a second before grinning widely into the camera ...

Children around the world are currently trying to decide which toys to put on their Christmas list. Some browse catalogues for inspiration or look in toy shops and watch TV adverts, while others are ...

This figure faithfully captures Ben Affleck’s portrayal of Batman in his heavily battle-damaged armored suit during the ...

The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touch point within the brand’s over-arching marketing strategy. So far the ...

This figure brings to life the unique Japanese tokusatsu style Spider-Man from the 1978–1979 live-action TV series. From the ...

The global social media phenomenon of toy unboxing is causing concern for parents and other child welfare advocates. Now new research recommends regulation to address it. New research examining the ...

Sabine Wren finally found Ezra Bridger living with a tribe of turtle creatures dressed like Hobbits, and it reminded me of the kid I knew growing up who would invite us over to his house, but not let ...

In 1912, the Cracker Jack company made a fateful change to its business strategy. Starting in 1910, every box of the caramel-corn snack had contained a coupon, perhaps for a household appliance, or ...

Disney is hosting an 18-hour marathon Star Wars toy unboxing. Toys tied in to the forthcoming release of Star Wars: The Force Awakens, the latest instalment of the science-fiction juggernaut, are ...