Target is aiming to spread the holiday cheer—and boost sales—one smile at a time. The retail giant is rolling out the “10-4 program,” requiring employees to smile when within 10 feet of a customer, ...

Retail giant Target will require employees to smile and make contact whenever they are within 10 feet of a customer, the company told USA Today on Monday. The retailer told the outlet that employees ...

Target’s latest bid to win back shoppers is leaving customers and workers deeply uncomfortable. The retail giant rolled out a new in-store rule late last year requiring employees to smile, wave and ...

Target wants its employees to spread some holiday cheer — whether they like it or not, according to a report. The Minneapolis-based retailer issued a new directive mandating in-store workers smile and ...