Market research is crucial to any successful marketing plan. When you truly understand your customers’ preferences, likes, dislikes and needs — and adapt your messaging accordingly — you give your ...

Forbes contributors publish independent expert analyses and insights. I share tips about launching, validating and growing startups. Most founders begin with the instinct to reach as large an audience ...

Understanding and defining a business audience helps you create a focused business plan and marketing strategy. The term “business audience” refers to the specific group of individuals or ...

Influencers bridge the gap between brands and their target audience, humanizing a brand and creating an emotional connection that traditional advertising struggles to achieve. Studies show that ...