Chain plans to revamp experiences at its stores. In February, Starbucks announces plans to upgrade the store experience through technological renovations at its new U.S. locations and around 1,000 ...

Starbucks Chairman Howard Schultz has soured on digital sales. “Every retailer that is going to win in this new environment must become an experiential destination,” Schultz told investors in ...

The CEO noted that while more and more people are using their smartphone to purchase Starbucks items, the company still needs to pay attention to the traditional in-store Starbucks experience.

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...

Starbucks stores could begin to look and feel very different in the coming weeks, thanks to the continued rollout of changes. Earlier this week, the CEO of the coffee company, Brian Niccol ...

Starbucks needs a better in-store experience to retain, gain US customers, Howard Schultz says. A sign at a Starbucks is displayed in Philadelphia, Wednesday, May 1, 2024.

Starbucks has revealed a new design for its cafes that is a “more accessible store experience,” which is aimed at improving the layout for those with disabilities. CNN values your feedback 1.

Starbucks Explains How it Dominates Retail With Unique Customer Experience. The coffee chain's goal is to make the brand feel like it's a part of American's lifestyle.

Starbucks (NASDAQ: SBUX) CEO Kevin Johnson and Chairman Howard Schultz believe that successful retailers will need more than just well-liked products to get consumers to visit stores. Instead, the ...

Starbucks is speeding up its plans to upgrade U.S. stores with convenient service options for safety-minded customers as it looks to bounce back from the coronavirus pandemic, the company ...

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company's Leadership Experience in Las Vegas. Store managers applauded coming changes, like more seating inside ...

Starbucks is rolling out new ideas to make its stores more inviting to customers and recapture some of the “vibe” from its early days. At Wednesday’s meeting of shareholders, new Starbucks ...