Artificial intelligence (AI) is revolutionizing the advertising industry, augmenting decision-making processes and accelerating business outcomes. The use of this technology can be seen in many stages ...

There is a distinct Amazon approach to advertising, and it’s taking over the rest of retail media. To be successful within the walled garden platform, brands must be sharply focused on search. They ...

NEW YORK, June 18, 2024 (GLOBE NEWSWIRE) -- Magnite (MGNI), the world’s largest independent sell-side advertising company, and Spectrum Reach ®, the advertising sales business of Charter ...

Spectrum Reach has debuted a new B2B branding campaign, “Delivering Connections: The Game Show.” The 30-second spots are airing in 88 markets across Spectrum Reach’s footprint, including in Los ...

STAMFORD, Conn., Feb. 11, 2025 /PRNewswire/ -- Spectrum today announced that veteran advertising executive David Kline, Executive Vice President at Charter and President of Spectrum Reach will retire ...

Spectrum Becomes Club's Official Telecommunications Partner as Part of New Multi-Year Sponsorship Agreement The new sponsorship agreement includes advertising rights on the Cardinals English and ...

A business can spend more time arguing about a 30-second script than it spends buying airtime. Then the media plan shows up and reminds everyone what the fight is really about: placement, audience, ...