Like it or not, Universal Analytics is going away in 2023. But setting up GA4 doesn't have to be overwhelming. Here are 11 things to remember as you're setting up a new GA4 property. The post 11 steps ...

Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

If you are familiar with Google Analytics 4 (GA4), you probably know already that it has built-in scroll tracking by default. And naturally, you might be asking yourself: why do I need custom tracking ...

As many of us are already aware of, Google Analytics 4 (GA4) is not an analytics update. It’s an entirely new Analytics product altogether. And along with implementing a new Analytics product comes ...