NEW YORK — Backed by a $5 million seed round that was led by professional tennis player Novak Djokovic, Cob Foods has introduced its sorghum-based popcorn line. The round also saw participation from ...

Cob, a new brand redefining the snacking aisle, today announced the launch of its first product: a modern twist on popcorn that combines all the flavor and craveable crunch, with corn-free and ...

Sorghum-based, corn-free popcorn brand Cob has launched with a $5M seed round that is led by ATP World No. 5 Novak Djokovic.

Novak Djokovic is teaming up with Princeton grad Jessica Davidoff to launch Cob, a new gluten-free snack made from puffed sorghum instead of corn. What started as one mom’s solution to her son’s corn ...

With Cob, the tennis icon is bringing sorghum to the masses—tapping into the booming market for functional, GLP-1-friendly ...