Add Yahoo as a preferred source to see more of our stories on Google. Hey, user! Here's an ad! YES, RIGHT AWAY! Roku has apparently found an entirely new way to anger its users by showing them ads ...

Roku is undoubtedly one of the popular streaming TV platforms that competes with the likes of Fire TV. While Roku remains the favorite of many due to its simplicity and ease of use, it’s now upsetting ...

Roku has confirmed user reports that it is testing auto-playing video ads before loading the home screen. Owners of Roku-powered smart TVs are understandably unimpressed … Owners of Roku devices ...

A Roku OS home screen refresh is reportedly being tested, and it places shortcuts for Live TV Guide and The Roku Channel front and center.

Roku has sunk to a new low in the streaming wars, with an experimental ad format that blocks your home screen behind an auto-playing video ad. Roku isn’t alone in seeing what kinds of advertising ...

Roku's testing a Home screen redesign with some users. It's more streamlined and emphasizes personalization. You can opt out of testing the update. The Roku platform is one of the most intuitive ...

There’s pre-roll advertising on streaming platforms and apps -- and now, apparently, pre-pre roll. Ask Roku why. The big streaming distribution/retail service is testing autoplaying ads that load ...

Roku users have run into autoplaying ads when their first turn their TVs on lately, which Roku says is a “test.” Speaking to ArsTechnica, Roku says that this behavior is an intentional test, but ...

The company’s head of ad marketing says Roku is always tweaking and testing — but the ads push is only going to keep growing. The company’s head of ad marketing says Roku is always tweaking and ...

Roku has apparently found an entirely new way to anger its users by showing them ads before the home screen loads. The new ads have been highlighted in a Reddit thread full of users talking about ...

Roku has begun running video ads that automatically play before loading the home screen, as reported by Ars Technica. This is impacting owners of Roku-branded smart TVs and streaming sticks, so long ...